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TIP: Offer a free sample or a preview to entice buyers and establish confidence.
Step 3: Choose the Right Platform to Sell Digital Products
There are a variety of platforms and marketplaces for selling digital goods.Top Marketplaces for Digital Products
| Platform | Best For | Fees |
|---|---|---|
| Gumroad | Memberships, courses, ebooks | 10% of the sale |
| Etsy | Printables, design assets | 6.5% per sale + $0.20 per listing |
| Sellfy | Physical and digital products | $29-$99/month |
| Teachable | Online courses | 5-10 percent per sale |
| Podia | Memberships, courses | $39-$199/month |
| Kajabi | Premium course hosting | $149+/month |
Step 4: Set the Right Price for Your Digital Product
The price you set should take into account the market's demand, value as well as competitors.Digital Product Pricing Models
- Fixed Price - One-time charge (e.g. $29 for an eBook).
- Subscription Model Recurring payments (e.g., $9.99/month for templates).
- Pay-What-You-Want Customers select the amount (effective in donating).
- freemium version offer a no-cost version, with the option to upgrade.
Step 5: Optimize for SEO to Increase Sales
SEO can help increase the organic search engine visitors to your listing of your products.SEO Strategies for Digital Products
- Utilize lengthy-tail terms (e.g., "Minimalist Wedding Invitation Templates")
- Optimize the titles and descriptions of your products by using keywords that are relevant to the product
- Include alt-text to your images to improve Google ranking
- Create backlinks by guest blogging and collaborations
- Make use of the schema markup to improve visibility of products
Step 6: Market & Promote Your Digital Product
Marketing is vital to ensure constant increase in sales.Best Digital Marketing Strategies
- E-mail Marketing Make an email list and then offer exclusive discounts.
- Social Media Promotion Make sure to share updates about your products through Instagram, Pinterest, and TikTok.
- Paid Adverts - Make use of ads on Facebook, Google Ads or collaborations with influencers.
- Content Marketing Create blog posts that are related the product you sell (e.g., "How to Create Stunning Canva Templates").
- Affiliate Marketing allows bloggers and influencers to endorse your product and earn a commission.
How Much Can You Earn Selling Digital Products?
Your earnings are contingent on pricing of the product as well as traffic in addition to marketing effort.Estimated Earnings Based on Sales Volume
| Sales Per Month | $20 Product | $50 Product | $100 Product |
|---|---|---|---|
| 50 sales | $1,000 | $2,500 | $5,000 |
| 200 sales | $4,000 | $10,000 | $20,000 |
| 1,000 sales | $20,000 | $50,000 | $100,000 |
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